I can’t say anything about this that you can’t watch on TechCrunch.com other than my opinion. Being the victim of hackers on my projects because off-the-shelf code seems to always have some hole that can be exploited, I feel for Gary Vaynerchuk, and I see the benefits of the response and process that you’ll witness in the link.
Turning Negatives into Positives and Opportunities.
I had a cascade hack done on my site and it was because of a penetration in one of the applications that I obtained off the shelf. All of my sites are offline now until I can run them through some kind of audit to close holes, but the problem tends to be that they are very complex constructs, and I’m not a coder. I’ve learned that there are people that know more than I do, and unless I stop everything and play catch up… well, that just isn’t going to happen.
I thought the way that thid Corkd hack went down is pretty interesting because until now, the social fabric of the online omniverse would never have interrelated the way it did. From a Corkd.com hack, to TechCrunch.com, to Twitter.com, and then it goes Meta where several people are commenting, posting their opinion about the situation, their opinion about how Mr. Vaynerchuk responded, how others misconstrue the intent of Vaynerchuk, and so on.
I have been online for a long time, back when people used acoustic-coupler modems and 110 baud, gopher, telnet, and the Web was pure text. Before this event, the commentary was one sided, responded to, and then countered but it wasn’t so fast in response and action and it had no emotion… just pure text and separated by hours. This loss of emotion would typically lead to a greater level of misinformation and incorrect assumption. The initial response criticizing Vaynerchuck as needing to barter instead of pay for a solution to the Corkd.com hack would have been expected, but the various counterpoints after that is what makes this an event to take note of.
The distance and anonymity of the web is losing ground to the video, brand name recognition, and social interaction of Web 2.0, so in essence, we’re slowly becoming more social due to the web, but on a Macro level. We are now able to interact just shy of touching each other, but we can do it instantly, in video and sound on the web without any loss of context.
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